Client : 乐天建设 (www.lottecon.co.kr)
Agency : sampartners (www.sampartners.co.kr)
Director : Kim Jihoon, Kang Juhyun
Designer : Ryu Kibaek, Kim Sinae, Kim Namkyu
Project Scope : Basic(logo) design, Application design
Project Type : Brand renewal
Tagged : #wordmark, #symbolmark, #black, #white, #wine, #blue, #gold
Lotte Castle, representing a premium apartment, proceeded a renewal of the brand, which was accumulated over the past 17 years to make a big leap. We set our goal to make the home as 'a stage of life' and 'a place where my story begins' rather than tool for investment and asset. Furthermore, the design identity of Lotte Castle has changed to the value that has been recognized for a long time and inspired. This spirit should be maintain for the future as well. Overall, the project was to send a message of chaning value through products to service.