Client : Hotel ORA (www.hotelora.co.kr)
Agency : sampartners (www.sampartners.co.kr)
Director : Kim Jihoon, Kang Juhyun
Designer : Yang Hana, Hyun Seunghee
Project Scope : Basic(logo) design, Application design
Project Type : New launched
Tagged : #wordmark, #black, #white
Boutique Hotel ORA is located in Yeongjongdo, the outstanding natural beauty place. The hotel is perfectly designed to let travelers fully enjoy these views. To express those features, we created simple but clear BI as well as suitable for its architectural characteristics. The visual graphic is inspired by the hotel's distictive aspect, square module. The visual identity of Hotel ORA is designed to help customers experience a consistent design space.