Client : Rich&co. (richnco.co.kr)
Agency : sampartners (www.sampartners.co.kr)
Director : Lee Changho， Kim Jihoon
Designer : Jung Yoonbin, Lee Haeseung, Lee Soojung, Kim Manki
Project Scope : Naming, Basic(logo) design, Application design
Project Type : Brand renewal
Tagged : #wordmark, #symbolmark, #yellow, #olive
General agency 'Rich planner' is selling a variety of insurance products in one place, having a partnership with several different insurance companies. It has decided to do the renewal project to lead a insurance market. The main theme is 'We do our service, not selling insurances' and it brought the brand concept 'Live Wise,' start of wise insurance life. By this background we could make the company name, 'Rich&Co', the brand name, 'Good Rich'. The visual identity has the meaning of circle that suits for each customer.