Client : China Resources Vanguard (www.crv.com.cn)
Agency : sampartners (www.sampartners.co.kr)
Director : Kim Jihoon, Kang Juhyun
Designer : Ryu Kibaek,Kim Sinae,Bae Sungkyu
Project Scope : Basic(logo) design, Application design
Project Type : Brand renewal
Tagged : #wordmark, #symbolmark, #star, #white, #red
Vanguard is a state-owned enterprise that operates the supermarket chains of China Resources. The China's largest company specializing in distribution, China Resources Enterprise set up joint venture with Tesco, the UK's largest retrailer in 2013 and it has approximately 4,600 stores in China. The brand renewal of the Vanguard was to show its innovation and will. The polaris symbolizes its vision, the most brightest light.