BRAND REPORT PURPOSE
The Brand Report provides a deeper understanding and identification of all audited touch pointswith customers that have interest in the brand. It is designed to present analysis of allcommunication channels, including a brand’s unique users within each channel of, but notacross, multiple media platforms. This non-integrated report contains data for each separatemedia channel as indicated in the Executive Summary. No attempt has been made to identify oreliminate duplication that may exist across media channels.